l've been a business owner for over 15 years. Most important key to success of a business is to enjoy whatever it is you're s*lling. Be passionate about it, and like people. l belive you need to be good at 3 things
1. You have to know what you are s*lling. If you're a lawyer, then know the law. If you're a business lawyer don't take clients who need an expert in criminal law.
2 Knowing what you're s*lling is great, but you have to also know how to run a business. What are your profit margins? what is your competition doing that might be better than you? Are they more efficient? Depending on your expertise you don't want to be the cheapest s*ll of a service because price determines your value. So if you're providing a service and you charge $200/hr you tell them you're not just paying for that hour, you're paying for the 5 years of education l have, the 15 years of experience. Because it took all of that to become the competent guy you see before you.
3, Lastly, you have to like people and you have to always try your best. Always.